Best tour booking service in Poland
Our cooperation with Mr. Shuttle consisted of designing a website for booking travel services around the world. We focused on a clear user interface, as well as a simple order path. The dedicated system for the client is stable and can handle huge volumes of visitors to the site.
Key functionalities
Modern product page
Our intention was to create a stunning product page with a gallery of high-quality images, descriptive content in an easy-to-read format, and a visible component that allows you to add a product to your shopping cart.
Intuitive order process
The designed shopping cart and the subsequent steps of the order have a simple structure that minimizes the feeling of user fatigue and, consequently, order abandonment. We also used mechanisms that increase user comfort, such as saving the contents of the shopping cart or completed fields if the order form is abandoned.
Date selection system
The calendar mechanism we implemented is intuitive and fully functional, regardless of the device used by the user. We provided the ability to quickly indicate the date and time, even on the most non-standard devices.
Increase in speed thanks to the “cache” mechanism
Thanks to the mechanism for saving static content in an accessible form, we have minimized page loading time. Elements shared between subpages are saved in the browser’s cache, so we achieved revolutionarily fast loading times.
Actions taken
Our design team, together with the client, drew a set of graphic mock-ups of the entire interface, placing special emphasis on the so-called sales flow – the totality of the actions a user must perform to complete an order. The main goal was to get rid of all potentially discouraging aspects like too many clicks or too many fields to be filled in by the user.
As a first step, the development team implemented the views of the website and Mr. Shuttle's blog taking into account the graphic design and specifications approved by the client. The information page was fully functional, and it was possible to fill the site with content about popular tourist locations and facilities to visit.
A much bigger challenge was integrating the new front-end service with the API of a system developed by another team for booking and order processing.
Once the functional version of the system was up and running, the next step was to implement third-party analytical tools to monitor traffic and site user behavior.
Currently, Mr. Shuttle's website is capable of withstanding a fair amount of web traffic, creates automatic backups several times a day, and monitors its performance. Despite so many advanced features, the site is efficient and receives high scores in Google benchmarks, which have a key impact on MrShuttle.com's visibility in search engines.
Gallery of views
Developers statements
The developed portal combines the convenience of CMS WordPress with the performance and functionality reserved for proprietary solutions. Thanks to the well-thought-out architecture, implemented monitoring systems and modular architecture, our system is easy to maintain and the implementation of new ideas and changes is possible at low cost. This is especially important in an industry that must constantly adapt to customer requirements.
The main challenge in this project was to create an interface that would handle the multitude of tour configuration options while being intuitive for the user. For example, the site had to allow users to select multiple tour options such as date, pickup location or number of people. To this end, we implemented many helpful features such as address prompting and automatic scrolling of the user to the appropriate location.
A key element of a project of this scale is the conscientious design of UX mockups. In our case, this allowed us to significantly reduce the time for revisions in the final graphic design. In addition, we were able to use the mock-ups in testing independent potential audiences.
The phase from finishing the mock-ups to getting the final graphic design consumed several weeks. During this time we created dozens of sub-page designs in different versions. In the end, the client chose the set that most met his expectations.
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