Why is SEO crucial to business?
In most cases, a potential client, looking for a contractor for his service, will start by typing a specific phrase in a search engine.
After searching the query, for example, “accounting office Krakow”, he will see results from Google advertising campaigns in the first positions. These are paid ways to reach customers, which are also usually the most effective option. However, in many cases, they require a considerable amount of money, which only a small part of the market can afford.
Immediately after the advertising campaigns will appear websites corresponding to the search term. These are the sites of companies offering a service based on the keywords searched. The more a company invests its resources in SEO activities, the higher a given site is ranked in the results.
By definition, a user looking for a service will choose the company’s site available on the first tab of the search engine. That’s why it’s so important to get your site in the first 10 results for a particular phrase.
Of course, SEO is a tedious, lengthy process. However, unlike the paid campaigns described above, it does not require constant reinvestment of large amounts of money. If we arm ourselves with patience and successively take care of the positioning of our site, at a relatively low cost we can stay at the top of the search engine results all the time
How to optimize a site on WordPress for SEO?
1. Content optimization
The days when content optimization consisted of repeating key phrases are long behind us. Today’s effective SEO measures include optimizing the site’s metadata – topic, text length and sub-page content, adjusting headings, avoiding duplicate content, using synonyms instead of duplicating key words, and ensuring that content is unique and innovative.
There are a whole bunch of important aspects of content optimization. Fortunately, with the help of Yoast SEO plugin, which is the most popular solution for optimizing content posted on the site.
What is Yoast SEO?
Yoast SEO is a free tool both for users who need to optimize a new website and for those who want to maintain the quality of a site for a longer period of web development. The plug-in monitors activities on the site and indicates key elements that need improvement or fine-tuning. All you need to do is adapt to the suggestions displayed, and your SEO efforts will momentarily gain quality.
How do I add a plugin to my site?
Installation of the plugin, like any other in WordPress, is quick and intuitive. You can find it under address or in the plugin search engine from the WP cockpit by typing the phrase “Yoast SEO”.
2. Page speed optimization
The second key factor affecting our site’s search engine ranking is its performance. Under this word is how fast the site and its resources load on the devices of its visitors.
A basic tool that allows you to determine the speed of your site and shows you the elements that need to be optimized is the tool Google PageSpeed Insights. With a few clicks you will generate a performance report for your site, which will allow you to assess whether there is still something that needs improvement.
If you are interested in how to interpret the results of such a report or want to make optimization improvements yourself, we invite you to the article where we described this tool in more detail. There you will find substantive knowledge and practical advice on how to improve the given indicators in the WordPress system.
3. Introduction of cache mechanisms
Another improvement that we can introduce to our site is a cache mechanism. Thanks to it, the server response time is often several times faster. What does this mean in practice? The site loads much faster, and this is one of the key factors in measuring the value of the site by search engines.
Supporting plug-ins
To implement the cache mechanism in a simple way, we recommend two plugins:
- WP Rocket
- WP Fastest Cache
You can find the extensions in the plugin library and install them even without specialized knowledge. The former is recommended for beginners due to the large number of available tutorials from the creators and users of the plug-in.
Is that all there is to it?
The steps described above will help improve your site’s visibility in search results, but it is a much more complex and complicated process. SEO is a key marketing element, so we should invest resources in it on a continuous and long-term basis. It’s a long process, but one that brings tangible benefits to your business in the long run.
We will optimize your website for SEO
At WeAstronauts, we create and optimize websites for SEO. From the very first lines of code, each page is properly optimized, which translates into a speed guarantee and enables efficient marketing efforts. If you need a professional website for your business or want to improve an existing one, write to us and see what we can do for you.
Summary
SEO is undoubtedly a powerful tool for any business, but because of the resources it consumes, it requires a long-term view. It is not something that will be done once in many years. Positioning requires ongoing care and maintenance. It’s worth outsourcing to professionals who know the subject inside out and will implement the right steps to guide your site to the top of the search list.
